Black Friday sees surge in online spending but more people shop in store

November 25, 2019By black friday, Syndicated

Consumers still spend more in store than online on Black Friday, according to research carried out by AIB. Analysing the card usage habits of shoppers on Black Friday 2018, the spending data revealed that 69% of consumers shopping on the day procured their goods in store with the remaining 31% shopping online. However, the data points […]

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