Virtual reality has been named as a key job trend for marketing professionals, according to research carried out by IrishJobs.ie.
In a survey done by the recruitment company, marketing professionals said that virtual/augmented reality, programmatic advertising and personalisation will all be significant drivers of jobs within their sector.
One in five marketing respondents in the survey identified virtual reality as an area of growth for marketers, while a further 22pc named programmatic advertising.
Half of marketing professionals believed experience in personalisation would be essential.
“As the VR industry matures companies will need more than programmers, they will be jobs for content creators, project managers and marketers. It’s clear that Irish marketers recognise the enormous potential of VR and consider it a growth area for their profession” Orla Moran, General Manager of IrishJobs.ie, said.
VR is about creating entirely digital worlds while AR is about enhancing reality with digital content.
This week, (May 31 to June 2) the Augmented Word Expo, the world’s largest and longest running conference and expo dedicated to AR and VR, will take place in Silicon Valley.
It is expected that up to 5,000 people will attend, of whom a third represent Fortune 1000 companies.
At the moment the gaming industry is driving AR and VR experiences, the most successful AR experience of recent years being ‘Pokemon Go’.
The other area identified by marketers as a growth area for their profession is programmatic marketing.
Programmatic marketing is a term given to automated bidding on online advertising inventory in real time. It allows marketers and advertisers to show an ad to a specific customer, in a specific context.
The recruitment company also said that well over 50pc of the marketing jobs on their website are either entirely digital or require some digital skills.
Digital marketing stopped being “niche” years ago believes Moran. “Digital skills are now a requirement for many marketing roles today. It’s a shift that has transformed the profession,” she said.
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